Lexington Country Club
A Case Study on Lexington Country Club
The Brief
Lexington Country Club, a private club and HOA in Ft. Myers, Florida, came to me through a referral in 2021, no specific fire to put out, just a club looking for reliable marketing and design support. What started as a one-off engagement has turned into an ongoing retainer relationship that’s lasted years, with my role expanding well beyond the original scope.
What I Made
Rather than one defined project, my work with Lexington has grown organically into a true long-term partnership. Because the club operates on Jonas Club Management software, I’m able to stay on call to troubleshoot website issues as they come up, a piece of the relationship that wouldn’t be possible without that specific software familiarity. I’ve taken on the role of de facto webmaster, handling:
• A full rebuild of the website’s media library and rehyperlinking across all pages
• Continuous updates to banner photography to keep the site visually current
• A restructure of the site’s menu and navigation flow for a better member experience
Alongside the website work, I’ve also been their go-to for design needs as they’ve come up, building out brand assets for milestone moments and internal initiatives, not just web maintenance.
• A full rebuild of the website’s media library and rehyperlinking across all pages
• Continuous updates to banner photography to keep the site visually current
• A restructure of the site’s menu and navigation flow for a better member experience
Alongside the website work, I’ve also been their go-to for design needs as they’ve come up, building out brand assets for milestone moments and internal initiatives, not just web maintenance.
Deliverables
• Banquet guide design
• 25-year celebration logo
• Brand refresh with new established palette and logo cleanup
• Employee-incentive logo graphics
• Full website media rebuild and rehyperlinking
• Ongoing banner photo refreshes
• Site menu/navigation restructure
• On-call Jonas-based troubleshooting support
• 5+ years of continuous retainer work, evolving with the club’s needs
• 25-year celebration logo
• Brand refresh with new established palette and logo cleanup
• Employee-incentive logo graphics
• Full website media rebuild and rehyperlinking
• Ongoing banner photo refreshes
• Site menu/navigation restructure
• On-call Jonas-based troubleshooting support
• 5+ years of continuous retainer work, evolving with the club’s needs
